Princi Blend
December 4, 2021
I was looking through my card collection today and I caught something that somehow I never had noticed before. There are two versions of the Princi coffee card.
Princi Blend launched on November 7, 2017. My original article on Princi Blend is here, and it includes pictures of the 2017 card. I was looking at the 2018 version of the Princi card (which is still in use today, as I just saw it at the Seattle Roastery today) and I realized that the back of the 2018 card has some changes: On the 2018 card, the language “exclusively for Starbucks Reserve” is missing from underneath the Princi signature. Also, you will notice that on the 2018 card the descriptor has been slightly shortened. The language that the beans come from Brazil and Colombia has been removed.
I don’t know if anybody is using this website to track and categorize their card collection but now you know: There is a retired 2017 Princi card and a 2018 card with changes only on the backside of the card.
